There’s an unspoken assumption in the domain world that every serious company should own the .com version of its name or buy the .com It sounds logical. It feels obvious. It’s also not always true. For some companies, buying the .com is the right move. For others, it’s premature. And for some, it’s simply the…
Most domain purchases don’t fail because the domain is unavailable. Most Domain purchase mistakes happen because of how the decision is approached. From the outside, a domain acquisition looks simple. Find the owner. Agree on a price. Close the deal. Move on. In practice, the mistakes happen much earlier, often before anyone realizes a purchase…
Most founders and executives treat their domain name as a checked box—a utility settled in the early days of incorporation and rarely revisited. They assume that as long as the website loads and the emails send, the job is done. Most companies don’t think they have a domain problem. They’re operating. Customers are signing up….
For most companies, a domain starts as a branding decision. It’s made early, quickly, often under time pressure. Something available. Something “good enough.” The assumption is that it can always be revisited later. Most of the time, that assumption holds. Until it doesn’t. Domains rarely matter in the way founders expect. They don’t quietly compound…